Digital outdoor signage is a growth field for the past few years and due to its achievement in the versatility it brings to new marketing methods.
If you have ever been lucky to visit New York and got to Times Square, you see masses of huge video walls displaying videos and advertisements for assorted items, this is digital outdoor signage. This comprises a massive format display with a device that stores the ads on and plays the media through the display at certain times to appeal to specific audiences.
Concentrating on particular viewers is very productive and this is why companies from large corporations to mom and pop stores are evaluating digital advertising as the return on investment is exceedingly hasty and can even pay for itself from the first month. This is why companies such as Tommy Hilfiger have a touch signage window in their store so clients can use it when the business is closed Outdoor Video Walls.
Dynamic outside marketing comprises of three crucial components, these are; focusing on specific people, the devices used and the call to action, we will now look at each one over the next few articles to see how they will benefit any promotional campaign.
Numerous ways of focusing on prospects.
No matter if your business is in New York or Liverpool England, your consumers are your life-blood, so if you can promote goods to existing clients this will increase your bottom line owing to the faithfulness built up between current buyers.
But if you are a new firm for instance in the clothing market and are targeting the 30 something age range, you will need to use modern technology, so your shop could have a twitter page or you could tweet your offers on Twitter, using this solution appeals to younger audiences and are eager to give businesses a chance provided that the technology is right.
One clothing agency installed electronic marketing in a concession stall in a well-known department store, they promoted a range of goods through the Internet and included this through the electronic advertising on the booth and when the ladies received the outfits bought through the website, they got an amazing surprise. When they opened the package, the smell was blissful this was due to the perfume beads inside the small package, this unique way of presenting the cloths was then recommended to friends and the stands business soared. Now this is only for indoor electronic marketing, just imagine if this was outdoors and not constrained to passing prospects in the business.
Outdoor dynamic advertising can be utilized to promote hot beverage deals on cold mornings, visualize you are in a location, you are frozen just after getting of the tube, you pass a marketing display showing a person warming their fingers on a mug of coffee and the coffee store is just opposite, can you ignore the temptation or would you call in for a warming beverage?
Advertising hair care goods to individuals in transportation hubs, these are perfect as people will watch the adverts to waste away time while they wait for their bus, coach or train, this is also called time warping.